Today we're very excited to introduce our new logo! When I started to imagine a design that encompassed our core mission of creating transportation solutions for families while having important conversations about bikes and cities over a delicious coffee or tea, there was a lot to think about. Fortunately I had the opportunity to engage with one of Canada's most talented up-and-coming artists, who shares our passion for bikes, coffee, and cities. Emily Beaudoin worked with us to create a piece that engages everything we're passionate about at London Bicycle Café. From the simplicity of the bicycles (including a cargo trike!), to the European elegance of the Moka pot, and the beauty and freshness of roses and coffee cherries, this design spoke to us, and we're proud to make it our logo. During the design process Em posted a partially complete piece on Instagram with this caption, "Working on a logo design involving all the best things in life: bikes, coffee, and nature. We loved seeing the work in progress, and we couldn't agree more. Thank you, Em!